Sara Maffey
About Sara Maffey
Sara Maffey is the Vice President of Sales Enablement at Measurabl and has extensive experience in the built environment lifecycle. She has held various leadership roles in consulting, economic development, and corporate strategy across multiple organizations.
Current Role at Measurabl
Sara Maffey serves as Vice President of Sales Enablement at Measurabl, a position she has held since 2023. In this role, she leads critical cross-functional efforts to support revenue growth across the organization. Her responsibilities include managing a team that focuses on Go-to-Market strategies, Pricing and Packaging Strategy, Training, Solutions Engineering, Salesforce Administration, and Sales and Revenue Operations.
Previous Experience
Prior to her current role, Sara Maffey held various positions in notable organizations. She worked at Cushman & Wakefield as a Senior Consultant in Global Business Consulting from 2014 to 2015. She also served as a Contractor in Community and Economic Development at the Federal Reserve Bank of Atlanta for one month in 2014. Additionally, she was the Managing Director of Placemaking at Transwestern from 2017 to 2020 and held multiple roles at Local Logic, including Head of Corporate Strategy and Business Development from 2022 to 2023.
Education and Expertise
Sara Maffey has a strong educational background with degrees from prestigious institutions. She earned her Master of Business Administration (MBA) from Yale University and holds a Professional Certificate in Entrepreneurship from The University of Texas at Dallas. She also studied Urban Design and Architecture Studies at New York University. Her expertise spans the built environment lifecycle, including site selection, economic development, construction management, and commercial real estate asset strategy.
Leadership Roles and Contributions
Throughout her career, Sara has taken on leadership roles that demonstrate her strategic capabilities. She was the Founder and Principal at Edgewood Strategies from 2015 to 2018 and served as Director of the Office of Recovery at the New Jersey Economic Development Authority from 2013 to 2014. Additionally, she has provided strategic direction to PropTech startups and scale-ups, focusing on growth, brand development, demand generation marketing, and product market fit.
Advisory Role at YuzuData
In addition to her responsibilities at Measurabl, Sara Maffey has been serving as an Advisor at YuzuData since 2023. In this advisory capacity, she contributes her extensive knowledge and experience to guide the company in its strategic initiatives and growth objectives.