Alissa De Sousa
About Alissa De Sousa
Alissa De Sousa is a Performance Marketing Manager at Medallia, where she has worked since 2022. She has a background in marketing with experience in various roles, including positions at Apptega and MyFloretz, and holds a Bachelor's degree in Marketing from Kennesaw State University.
Work at Medallia
Alissa De Sousa has been serving as the Performance Marketing Manager at Medallia since 2022. In her role, she has implemented a full funnel Account-Based Marketing (ABM) strategy for paid channels, focusing on enhancing lead quality. She has made continual improvements in various paid media channels, including Paid Search, Paid Social, Display, and YouTube. Alissa has also played a significant role in the successful acquisition of Mindful, contributing to its integration into the Medallia team.
Previous Experience in Marketing
Before joining Medallia, Alissa De Sousa held several marketing positions. She worked as a Marketing Manager at Apptega from 2021 to 2022, where she focused on marketing strategies. Prior to that, she was an Associate Marketing Specialist at Aptean from 2019 to 2021, and a Marketing Intern at US Foods from 2018 to 2019. Alissa also gained experience as a Social Media Intern at MyFloretz in 2019, where she contributed to social media strategies.
Education and Expertise
Alissa De Sousa earned her Bachelor's degree in Marketing from Kennesaw State University, where she studied from 2015 to 2019. Her academic background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various roles within the marketing field.
Achievements in Marketing Strategy
During her career, Alissa has successfully implemented various marketing strategies that have led to measurable improvements. Notably, she reduced the bounce rate of Demandbase ads from nearly 100% to about 30% through strategic enhancements. She has also developed and executed A/B testing across multiple paid channels, collaborating with creative teams to optimize branding assets and improve campaign performance.
Leadership and Team Collaboration
Alissa De Sousa has demonstrated strong leadership and collaboration skills throughout her career. She has worked closely with creative teams to test branding assets and has authored email cadences for new Sales Development Representative roles. Her ability to identify new brand promotion routes, including content syndication and new advertising avenues, highlights her strategic approach to marketing.