Amanda Riches Ccxp
About Amanda Riches Ccxp
Amanda Riches is a Senior Director and EMEA Head of CX & EX Consulting at Medallia, with extensive experience in customer experience consulting. She is the Founder and Director of Enrich Ltd and has contributed to various organizations, including Unilever and Carlsberg, focusing on customer journey development and service standards.
Work at Medallia
Amanda Riches serves as the Senior Director, EMEA Head of CX & EX Consulting at Medallia since 2020. In this role, she focuses on enhancing customer experience (CX) and employee experience (EX) across the EMEA region. Her leadership involves implementing strategies that drive customer-centric initiatives and improve overall engagement for clients.
Founder and Director at Enrich Ltd
Since 2008, Amanda Riches has been the Founder and Director of Enrich Ltd, based in London, UK. Over the past 16 years, she has led the company in providing consulting services focused on customer experience and strategic change, helping organizations enhance their service delivery and customer engagement.
Education and Expertise
Amanda Riches holds a Masters of Business Administration (MBA) from Oxford Brookes University, where she focused on customer service delivery, quality audits, and insight. She also earned a BSocSc in Geography and Planning from the University of Birmingham. Additionally, she completed a Diploma in Management Studies with Distinction at Oxford Brookes University.
Achievements in Customer Experience
Amanda has contributed to significant projects in customer experience. She played a key role in developing the ideal customer journey and service standards for Unilever's global ice cream brand. Additionally, she developed Customer Experience Concept Manuals for Carlsberg and implemented best practice brand standards for Unite Students.
Guest Lectures and Industry Contributions
Amanda Riches has served as a guest lecturer at Sheffield Hallam University, where she shared her insights on customer experience and strategic change. She has also judged the Customer and Patient Experience Awards, evaluating excellence in customer interactions and contributing to industry standards.