Amanda Riches Ccxp
About Amanda Riches Ccxp
Amanda Riches is the Head of CX & EX Consulting for EMEA at Medallia, where she has worked since 2020. With a strong academic background and extensive experience in customer experience strategy, she has contributed to various high-profile projects and initiatives across multiple industries.
Work at Medallia
Amanda Riches serves as the Head of CX & EX Consulting for the EMEA region at Medallia since 2020. In this role, she focuses on enhancing customer and employee experiences through strategic consulting. Her responsibilities include developing frameworks and methodologies that drive customer-centric initiatives across various sectors.
Education and Expertise
Amanda Riches holds a Master of Business Administration (MBA) from Oxford Brookes University, where she specialized in customer service delivery, quality audits, and insight from 2004 to 2006. She also earned a BSocSc in Geography and Planning from the University of Birmingham between 1992 and 1995. Additionally, she completed a Diploma in Management Studies at Oxford Brookes University in 2004.
Background
Before her tenure at Medallia, Amanda founded Enrich Ltd in 2008, where she has served as Director for 16 years. Her extensive background includes developing customer experience concept manuals and social media guidance for Carlsberg and creating a Customer Experience, Operations, and Training Toolkit for Carte d'Or's Pop Up Store in Paris.
Achievements
Amanda has contributed to the development of the ideal customer journey and service standards for Unilever's global ice cream brand in Rotterdam. She has also facilitated workshops for various organizations, including Generali Insurance and Virgin Media, focusing on Net Promoter programs. Additionally, she has judged the Customer and Patient Experience Awards, lending her expertise to evaluate excellence in customer experiences.
Teaching and Lecturing
Amanda Riches has served as a guest lecturer at Sheffield Hallam University, where she shares her insights and expertise in customer experience. Her involvement in academia reflects her commitment to educating future professionals in the field.