Ashley Van Doorenmalen
About Ashley Van Doorenmalen
Ashley Van Doorenmalen serves as the Regional Marketing Director for Northern Europe at Medallia, a position she has held since 2022. She has extensive experience in marketing roles at SAP and Travix International, focusing on campaign management and customer experience.
Current Role at Medallia
Ashley Van Doorenmalen serves as the Regional Marketing Director for Northern Europe at Medallia. She has held this position since 2022, operating from Rotterdam, South Holland, Netherlands. In her role, she focuses on enhancing marketing effectiveness across the Benelux and Nordics regions. She has developed a comprehensive touchpoint strategy that aims to improve engagement and reach within these markets.
Previous Experience at SAP
Prior to joining Medallia, Ashley worked at SAP in various roles from 2017 to 2022. She began as the Content Strategy & Digital Channel Team Lead, followed by her position as Customer Experience Marketing Manager & LoB Team Lead for one year in 's-Hertogenbosch. She also served as the EMEA North Regional Program Lead and collaborated with sales teams to integrate demand generation activities into the marketing strategy.
Experience at Travix International
Ashley held the position of Campaign Manager at Travix International from 2015 to 2017. During her time in Amsterdam, she managed campaigns across the UKI, DACH, and FRITES regions. This role contributed to her expertise in developing targeted marketing strategies and executing effective campaigns.
Educational Background
Ashley studied at Breda University of Applied Sciences, where she earned a Bachelor of Applied Science (B.A.Sc.) in Travel Trade from 2012 to 2015. She also pursued a Minor in E-business, focusing on Online Marketing, during the academic year of 2014 to 2015. This educational background has provided her with a solid foundation in marketing principles and strategies.
Marketing Initiatives and Strategies
Throughout her career, Ashley has initiated new partner-led marketing activities aimed at expanding market reach and engagement. She has collaborated with sales and sales development teams to ensure that demand generation activities are effectively integrated into overall marketing strategies. Her work emphasizes the importance of aligning marketing efforts with sales objectives to drive business growth.