Cassie Wilcox
About Cassie Wilcox
Cassie Wilcox serves as the Vice President of Global Research & Insights at Medallia, where she has contributed to the company's growth and customer-centric initiatives since 2023. Her previous roles include senior positions at Medallia and Northstar Research Partners, where she focused on enhancing customer experience through research and insights.
Current Role at Medallia
Cassie Wilcox serves as the Vice President of Global Research & Insights at Medallia, a position she has held since 2023. In this role, she focuses on enhancing the company's research capabilities and insights to drive customer-centric strategies. Her work is conducted remotely from Greater Boston.
Previous Experience at Medallia
Prior to her current role, Cassie Wilcox held two significant positions at Medallia. She was the Senior Director of CX Advisory & Research Services from 2021 to 2022 and then served as Vice President of CX/EX Advisory & Research Services from 2022 to 2023. During her tenure, she leveraged Medallia's software to assist businesses in becoming more customer-centric by utilizing real-time feedback.
Background in Market Research
Cassie Wilcox has extensive experience in market research. She worked at Northstar Research Partners in various roles, including Research Manager and Senior Research Manager, from 2012 to 2014. Additionally, she was a Research Associate at Northstar Research Partners in 2012 and previously held a position at Kantar TNS as a Market Research professional from 2008 to 2009.
Education and Expertise
Cassie Wilcox earned a Bachelor of Science degree in Applied Math & Statistics from The Johns Hopkins University, completing her studies from 2005 to 2009. Her educational background provides a strong foundation for her expertise in research and analytics within the customer experience sector.
Contributions to Global Markets
In her roles at Medallia, Cassie Wilcox has contributed to the company's growth and expansion into global markets. She has played a part in establishing Medallia's presence in key locations, including Palo Alto, London, and Buenos Aires. Her work is supported by a team backed by Sequoia Capital, a prominent venture capital firm.