Christina Banks
About Christina Banks
Christina Banks is a Senior Strategic Account Director at Medallia, specializing in customer loyalty and account management. With a background in psychology and extensive experience in marketing and partnerships, she has worked with several notable companies in the industry.
Work at Medallia
Christina Banks has been serving as the Senior Strategic Account Director for the Central Division at Medallia since 2022. Based in New Braunfels, Texas, she focuses on strategic account management to enhance customer loyalty and reduce churn. Her role involves leveraging AI technology to provide personalized insights that drive business growth. She has been instrumental in creating cross-sell and up-sell opportunities, maximizing return on investment for clients.
Education and Expertise
Christina Banks holds a Bachelor of Arts in Psychology from Bates College, where she studied from 1994 to 1998. She also completed a Junior Year Abroad program at Trinity College Dublin from 1996 to 1997. Christina earned her MBA in Marketing and Operations from Vanderbilt University - Owen Graduate School of Management between 2002 and 2004. Her educational background supports her expertise in customer loyalty strategies and account management.
Background
Christina Banks has a diverse professional background, beginning her career at DWS Scudder as a Communication and Education Consultant from 1998 to 2002. She then transitioned to Caesars Entertainment Corporation, where she worked as Regional Director of Direct Marketing from 2004 to 2010. After that, she held various roles at Cardlytics, including Senior Director and Director of Restaurant Partnerships, from 2014 to 2022, contributing to her extensive experience in the marketing sector.
Achievements
Throughout her career, Christina Banks has focused on enhancing customer loyalty and reducing churn. Her strategic account management skills have led to the successful implementation of initiatives that create in-the-moment cross-sell and up-sell opportunities. She has a strong background in managing experience signals across various channels, including digital and IoT, which has contributed to her effectiveness in driving business growth.