Cindy Lynes
About Cindy Lynes
Cindy Lynes is the Senior Director of Analyst Relations at Medallia, where she has worked since 2023. With extensive experience in product marketing and analyst relations, she has held key positions at various companies, including Dun & Bradstreet and PeopleFluent, and holds a BS in Economics & Business Management and an MBA in Marketing.
Current Role at Medallia
Cindy Lynes serves as the Senior Director of Analyst Relations at Medallia, a position she has held since 2023. In this role, she focuses on managing relationships with industry analysts to enhance the company's market presence. Her responsibilities include developing strategies that align with Medallia's business objectives and ensuring that the company's messaging resonates with key stakeholders. This position is based in Boston, Massachusetts, with a remote work arrangement.
Previous Experience in Product Marketing
Prior to her current role, Cindy Lynes held various positions in product marketing. She worked at Dun & Bradstreet as a Senior Product Marketing Manager from 2015 to 2018, and at PeopleFluent in the same capacity from 2014 to 2015. Additionally, she served as a Product Marketing Director at Medallia from 2018 to 2021, where she contributed to the development and execution of marketing strategies that supported product launches and customer engagement.
Marketing Leadership at PI Worldwide
Cindy Lynes spent five years at PI Worldwide from 2008 to 2013, where she held the position of Director of Marketing. In this role, she was responsible for leading marketing initiatives and strategies that aimed to enhance brand visibility and drive customer engagement. She also worked as a Senior Marketing Analyst at the same company from 1996 to 2007, where she gained extensive experience in marketing analysis and strategy development.
Educational Background
Cindy Lynes holds a Bachelor of Science degree in Economics and Business Management from UMass Boston. She furthered her education by earning a Master of Business Administration (MBA) with a focus on Marketing from Bentley University. This educational background has equipped her with a solid foundation in both business principles and marketing strategies.
Expertise in B2B Marketing Strategies
Cindy Lynes possesses expertise in developing integrated B2B marketing strategies that emphasize customer acquisition and retention. She has a strong focus on fostering brand loyalty through effective marketing initiatives. Her skills also include database analysis, which she utilizes to inform marketing decisions and optimize campaign performance. She thrives in fast-paced environments, managing multiple deadline-driven projects effectively.