Daniela Molina
About Daniela Molina
Daniela Molina is a CX Senior Analyst at Medallia, with extensive experience in market research and customer insights from her previous roles at Avianca and TACA. She holds an MBA from Pontificia Universidad Católica de Chile and has studied at various prestigious institutions, including Yale School of Management.
Current Role at Medallia
Daniela Molina serves as a CX Senior Analyst at Medallia, a position she has held since 2020. Based in Munich, Bavaria, she focuses on customer experience analysis, leveraging her extensive background in market research and customer insights to enhance organizational strategies.
Previous Experience in Market Research
Before joining Medallia, Daniela Molina accumulated significant experience in market research. She worked at Avianca as a Market Research Analyst from 2011 to 2013 and later as a Customer Insights Coordinator from 2013 to 2018. Additionally, she served as a Market Research and Opportunities Analyst at TACA for six months in 2010.
Educational Background
Daniela Molina holds a Master of Business Administration (MBA) from Pontificia Universidad Católica de Chile, which she completed in 2014. She also studied Business and Economics at Escuela Superior de Economía y Negocios from 2005 to 2009. Furthermore, she participated in an Exchange Semester at Universidad del Desarrollo in 2008 and completed the Global Network Week Program at Yale School of Management, focusing on Behavioral Finance, Economics, and Marketing.
Internship and Early Career
Daniela began her career with an internship in Brand Management at SABMiller from 2007 to 2008. She also worked as a Project Analyst at ESEN for one month in 2010. These early roles contributed to her foundational knowledge in market analysis and brand strategy.
Acting Customer Insights Manager Role
During her tenure at Avianca, Daniela Molina took on the role of Acting Customer Insights Manager for four months in 2017. This position involved overseeing customer insights initiatives and further solidified her expertise in understanding customer behavior and preferences.