Edwin Obillo
About Edwin Obillo
Edwin Obillo is a Marketing Automation Manager at Medallia, where he has worked since 2020. He has extensive experience in marketing roles at companies such as eBay, Cisco Systems, and Yahoo, focusing on campaign performance, audience segmentation, and email marketing.
Work at Medallia
Edwin Obillo has served as the Marketing Automation Manager at Medallia since 2020. In this role, he supports annual event marketing efforts through web content hosting and management. He collaborates closely with Marketing Managers to execute key marketing initiatives related to Medallia's software solutions. Additionally, he explores new platforms and solutions to enhance the company's marketing automation capabilities.
Previous Experience at eBay
Edwin Obillo has extensive experience at eBay, where he held multiple roles over several years. He worked as a Segmentation Manager for one year, followed by a seven-year tenure as Marketing Operations Manager. He also served as Lifecycle Marketing Manager for one year and as Marketing Operations Associate Manager for three years. His responsibilities included managing production and planning for eBay Motors email campaigns and providing insights on campaign performance to influence future marketing strategies.
Career Background in Marketing
Edwin Obillo's career in marketing spans various roles and organizations. Before his time at eBay, he worked as a Consultant and Campaign Specialist in Direct Marketing at Cisco Systems. He also held the position of Global Email Marketing Manager at Palo Alto Networks for six months. Earlier in his career, he worked at Yahoo as a Direct Marketing Account Specialist and at Intuit as a Database Marketing Manager/Consultant. His diverse background has equipped him with a broad skill set in marketing automation and operations.
Education and Expertise
Edwin Obillo earned a Bachelor of Arts degree in Environmental Studies from the University of California, Berkeley, from 1993 to 1996. He possesses expertise in various marketing applications, including Unica/Affinium, Atlassian/Jira, Emarsys, and Adobe Campaign. He has utilized basic SQL for audience segmentation and targeting in marketing campaigns, demonstrating his technical proficiency in data-driven marketing strategies.