Emily Gaylord
About Emily Gaylord
Emily Gaylord serves as the Senior Marketing Campaign Manager at Medallia, a position she has held since 2022. With extensive experience in B2B marketing and demand generation, she has previously worked at several notable companies in various marketing roles.
Work at Medallia
Emily Gaylord has been serving as the Senior Marketing Campaign Manager at Medallia since 2022. In this role, she focuses on developing and executing marketing campaigns that drive engagement and demand for Medallia's products and services. Her experience in integrated marketing and demand generation programs contributes to her effectiveness in this position.
Previous Experience in Marketing
Prior to her role at Medallia, Emily Gaylord worked at OutSystems as Global Marketing Campaign Manager from 2020 to 2022. She briefly held the position of Senior Global Marketing Campaign Manager in 2022. Her career also includes positions at Datto, Inc. as Partner Marketing Manager and Marketing Programs Manager, where she managed marketing initiatives for North America from 2017 to 2020. Additionally, she has experience as a Marketing Manager at TAG Solutions and as a Marketing Coordinator at KathodeRay Media Inc.
Education and Expertise
Emily Gaylord holds a Bachelor's Degree in Management and Communication from Rensselaer Polytechnic Institute, where she studied from 2011 to 2014. She also completed undergraduate studies in Communications at Penn State University in 2010. Her academic background supports her expertise in integrated campaign management and B2B marketing strategies, particularly within the SaaS industry.
Background in Marketing and Communications
Emily Gaylord's marketing career began with roles that included a Film Screening Reporter at Allied Integrated Marketing and a TV/Film Soundtrack Licensing Intern at Sony Music Entertainment. She also worked as Coordinator of Public Relations at Coarc, where she developed skills in public relations and marketing communications. Her diverse experiences have equipped her with a strong foundation in marketing and communications.
Achievements in Demand Generation
Throughout her career, Emily Gaylord has demonstrated expertise in implementing successful B2B integrated marketing and demand generation programs, particularly in the SaaS sector. Her strategic approach to marketing has contributed to the growth and visibility of the organizations she has worked with, showcasing her ability to drive results in competitive markets.