Erin Malone
About Erin Malone
Erin Malone serves as the Senior Director of NORAM & Global Demand Generation at Medallia, where she has worked since 2023. With extensive experience in telecommunications marketing and a strong focus on ROI, she has held various marketing roles across notable companies, including Ciena and Aruba.
Work at Medallia
Erin Malone currently holds the position of Senior Director for NORAM & Global Demand Generation at Medallia, a role she has occupied since 2023. Prior to this, she served as Director of Global Industry Marketing for two years, beginning in 2022. Her responsibilities include overseeing marketing strategies and initiatives tailored for various industries, with a focus on enhancing demand generation efforts. Before these roles, she was the Head of Global Public Sector, where she managed marketing for federal and state/local government sectors from 2019 to 2021.
Education and Expertise
Erin Malone earned a Bachelor of Arts degree from the University of Maryland. She possesses expertise in implementing Salesforce for marketing automation and administration. Her specialization includes telecommunications marketing, particularly in Ethernet and optical networking. Additionally, she has a strong focus on return on investment (ROI) in marketing strategies and is skilled in using various marketing platforms such as Hubspot, Kapost, and Marketo.
Background
Erin Malone has a diverse background in marketing, particularly within the public sector. She began her career as a Government Marketing Manager at Strategy Execution, where she worked from 2005 to 2008. She then transitioned to Ciena, where she held multiple roles over several years, including Senior Field/Programs Marketing Manager and Senior Content Marketing Manager. Her experience also includes a position at Aruba, a Hewlett Packard Enterprise company, where she served as Sr. Marketing Manager for the public sector from 2017 to 2019.
Achievements
Throughout her career, Erin Malone has developed and executed integrated marketing campaign strategies that have contributed to organizational growth. She has experience in SDN/NFV marketing, focusing on software-defined networking and network functions virtualization. Her ability to utilize data analysis and metrics has informed strategic marketing decisions, enhancing the effectiveness of campaigns across various roles.