Gary Batroff, Ccxp
About Gary Batroff, Ccxp
Gary Batroff is the Vice President of Strategic Alliances for APAC and NORAM Service Partners at Medallia, where he has worked since 2021. He holds an MBA in Quantitative Marketing Research and International Business from San Francisco State University and has extensive experience in customer experience strategy and consulting.
Work at Medallia
Gary Batroff currently serves as the Vice President of Strategic Alliances for APAC and NORAM Service Partners at Medallia. He has held this position since 2021, contributing to the company's efforts in enhancing customer experience across the Asia-Pacific and North American regions. His role involves developing strategic partnerships that align with Medallia's mission to improve customer engagement and satisfaction.
Education and Expertise
Gary Batroff holds an MBA from San Francisco State University, where he studied Quantitative Marketing Research and International Business. He also earned a Bachelor of Science in Mechanical Engineering from Arizona State University. His academic background supports his expertise in assessing and improving customer experience through quantitative market research and root cause analysis.
Background
Before joining Medallia, Gary Batroff held various leadership roles in customer experience and consulting. He served as Chair of the San Francisco Customer Experience Professionals Association (CXPA) from 2018 to 2021. His previous positions include Customer Experience Practice Leader at McorpCX and Principal at CX Catalyst, where he focused on customer experience strategies and consulting.
Achievements
Throughout his career, Gary Batroff has developed customer experience improvement initiatives that have led to higher ROI and increased maturity of CX programs. His work at West Monroe Partners as Senior Manager of Customer Experience Strategy involved creating strategies that addressed market dynamics and business challenges, contributing to long-term success for clients.
Professional Experience
Gary Batroff has extensive experience in the customer experience field, having worked with several organizations. His roles have included Senior Director of Customer Experience Practice at FICO™, Partner at Emperia, and Principal at Marin Marketing Strategy. His diverse background in customer experience consulting and strategy has equipped him with the skills necessary to drive effective customer engagement initiatives.