Jessica Gangemi
About Jessica Gangemi
Jessica Gangemi serves as the Senior Director of Global Digital Solutions & Services at Medallia and has been an Advisory Council Member for the Women in Leadership Certificate Program at The George Washington University School of Business since 2021. She has a strong background in digital marketing, having developed innovative strategies that improved customer experience and engagement for various organizations, including airlines.
Work at Medallia
Jessica Gangemi has been serving as the Senior Director of Global Digital Solutions & Services at Medallia since 2017. In this role, she focuses on enhancing digital solutions and services across various platforms. She has developed a comprehensive dataLayer and tracking system that improves the flow of transactional data among different channels and business intelligence systems. Additionally, she manages A/B testing and web personalization strategies for both web and mobile platforms, aiming to enhance user experience and engagement.
Experience at Frontier Airlines
Prior to her current role, Jessica Gangemi worked at Frontier Airlines as the Manager of Digital Marketing & Ecommerce Strategy from 2015 to 2017. During her tenure, she successfully executed the first Influencer Marketing program for the airline, which led to a 30% decrease in negative sentiment on the airline's Facebook page. She also led the implementation of a Voice of the Customer (VoC) program that identified customer pain points, resulting in significant improvements in customer experience.
Advisory Role at The George Washington University
Since 2021, Jessica Gangemi has been an Advisory Council Member for the Women in Leadership Certificate Program at The George Washington University School of Business. In this capacity, she contributes her expertise to support the program's objectives and initiatives, focusing on empowering women in leadership roles.
Educational Background
Jessica Gangemi earned her Bachelor of Arts in Digital Media Studies and Production from Temple University, completing her studies from 2010 to 2013. This educational background provided her with a solid foundation in digital media, which she has applied throughout her professional career in various marketing and digital strategy roles.
Early Career Experience
Jessica began her career as a Marketing Intern at DreamIt Ventures in 2013, where she gained initial experience in the marketing field. She later worked as a Digital Marketing Strategist at True Voice Media from 2014 to 2015, further developing her skills in digital marketing strategies before moving on to more senior roles.