Kaitlyn Policarpio
About Kaitlyn Policarpio
Kaitlyn Policarpio is a Senior Product Marketing Manager at Medallia, where she has worked since 2020. She has extensive experience in B2B marketing, content development, and account-based marketing across various sectors.
Work at Medallia
Kaitlyn Policarpio has been serving as a Senior Product Marketing Manager at Medallia since 2020. In this role, she focuses on developing marketing strategies that resonate with both vertical and horizontal target audiences. Prior to her current position, she worked as the Industry Product & Solution Marketing Manager at Medallia for three months in 2020. Her tenure at Medallia highlights her commitment to enhancing the company's marketing efforts and driving business growth.
Education and Expertise
Kaitlyn Policarpio holds a Bachelor of Arts (B.A.) in Psychology and a Minor in Professional Writing from the University of California, Davis. Her educational background equips her with strong communication skills and an understanding of human behavior, which she applies in her marketing strategies. She possesses expertise in account-based marketing (ABM) and GDPR compliance, ensuring her marketing initiatives align with data protection regulations.
Background in Marketing
Kaitlyn Policarpio has a diverse background in marketing, having worked in various roles across different companies. She was a Media Account Manager and Media Account Associate at Just Media, Inc. from 2017 to 2018. Additionally, she served as a Marketing Campaign Manager at Medallia from 2018 to 2020 and briefly worked as a Marketing Program Manager at Couchbase in 2018. Her experience spans multiple sectors, including manufacturing, high tech, and consumer packaged goods.
Achievements in Content Development
Throughout her career, Kaitlyn Policarpio has developed impactful content tailored for specific target audiences. She focuses on creating marketing materials that drive pipeline generation and contribute to business-to-business (B2B) marketing efforts. Her ability to leverage data for actionable business insights enhances strategic marketing initiatives, showcasing her skills in content creation and marketing strategy.
Experience in Customer Experience Management
Prior to her marketing roles, Kaitlyn Policarpio worked as a Knowledge Management Analyst - Customer Experience at Hunter Douglas, Inc. from 2014 to 2017. In this position, she contributed to enhancing customer experience through effective knowledge management practices. This experience provided her with a solid foundation in understanding customer needs and aligning marketing strategies accordingly.