Kathryn Marra

Kathryn Marra

Senior Sales Director @ Medallia

About Kathryn Marra

Kathryn Marra serves as the Senior Sales Director at Medallia, where she has worked since 2022, specializing in data-driven strategies for digital transformation and customer experience. With a background in various sales roles at Vericast and expertise in complex contract negotiation and omni-channel marketing, she has built a strong track record in forming consensus among teams to drive business outcomes.

Work at Medallia

Kathryn Marra has been serving as a Senior Sales Director at Medallia since 2022. Based in Denver, Colorado, she focuses on leveraging data and analytics to drive business outcomes, particularly in digital transformation and customer experience. Her role involves collaborating with various teams to facilitate buying decisions and enhance customer engagement through innovative solutions.

Previous Experience at Vericast

Prior to her current position, Kathryn Marra held multiple roles at Vericast. She served as an Enterprise Account Executive for one month in 2020 and as a National Sales Executive in the Financial Vertical for eight months in 2018. Additionally, she worked as Director of National Sales from 2013 to 2017, and as Territory Director for Key Accounts in Finance from 2020 to 2022. Her tenure at Vericast provided her with extensive experience in sales and marketing strategies.

Experience at [24]7.ai

Kathryn Marra worked as an Enterprise Account Director at [24]7.ai from 2018 to 2020. In this role, she focused on complex contract negotiations and omni-channel marketing strategies. Her experience in this position contributed to her expertise in digital solutions and leadership within the sales domain.

Education and Expertise

Kathryn Marra earned a Bachelor of Arts in Marketing/Marketing Management from the University of Maryland. Her educational background complements her professional experience, particularly in areas such as media sales, marketing research, and campaign development. She possesses skills in cross-channel marketing, including digital, print, and social media.

Skills and Specializations

Kathryn Marra specializes in using data and analytics to achieve business outcomes, with a strong focus on digital transformation and customer experience. She is experienced in working with SaaS, contact centers, chat platforms, and personalized marketing. Her skills also include journey orchestration and expertise in various marketing channels, such as programmatic and email marketing.

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