Kimberley Kraft
About Kimberley Kraft
Kimberley Kraft is an Account Manager at Medallia, specializing in experience management and predictive insights. She is a founding member of Women in CX and has a background in sales and marketing across various roles in the events and food industries.
Work at Medallia
Kimberley Kraft has been employed at Medallia as an Account Manager since 2020. In this role, she specializes in leveraging Medallia's AI technology to provide predictive insights for clients. Her focus includes creating in-the-moment cross-sell and up-sell opportunities using experience management platforms. This position allows her to apply her expertise in customer experience to enhance client engagement and drive business growth.
Previous Experience at Experient
Prior to her current role at Medallia, Kimberley Kraft worked at Experient - a Maritz Global Events Company in various capacities. She served as Manager - Mobile Implementation from 2012 to 2014, followed by a position as Manager - Advancing Technology from 2014 to 2018. She then transitioned to the role of Director of Exhibitor Sales from 2018 to 2020. Her tenure at Experient spanned eight years, during which she contributed to advancing technology and sales initiatives.
Background in Sales and Marketing
Before her time at Experient, Kimberley Kraft held the position of Director of Sales and Marketing at HEARTLAND FOODS from 2007 to 2011. During her four years there, she focused on driving sales strategies and marketing efforts. This experience laid a strong foundation for her subsequent roles in customer experience and technology-driven sales.
Founding Member of Women in CX
Kimberley Kraft is a founding member of Women in CX, an organization dedicated to empowering women in customer experience roles. This initiative aims to support and uplift women in the industry, providing resources and networking opportunities to foster professional growth and development.
Expertise in Experience Management
Kimberley Kraft possesses expertise in experience management, particularly in utilizing AI technology to enhance customer insights. Her skills include creating cross-sell and up-sell opportunities that are timely and relevant, which are critical for improving customer engagement and satisfaction in various business contexts.