Lauren Smith Mackall
About Lauren Smith Mackall
Lauren Smith Mackall serves as the Senior Field Marketing and Strategic Accounts Manager at Medallia, where she has worked remotely from Indianapolis since 2021. With a background in marketing strategies across various industries, she has held multiple roles in field marketing and management prior to her current position.
Work at Medallia
Lauren Smith Mackall has been serving as the Senior Field Marketing + Strategic Accounts Manager at Medallia since 2021. In this role, she focuses on managing strategic accounts and developing marketing strategies tailored to various industries. Her work is conducted remotely from Indianapolis, where she has accumulated over two years of experience in field marketing and strategic accounts management. Medallia is known for its customer experience management solutions, and Lauren's contributions support the company's objectives in enhancing client relationships.
Previous Experience in Field Marketing
Prior to her current position at Medallia, Lauren worked at Emarsys as the Field Marketing Manager for the Americas from 2020 to 2021. She also held the role of Field Marketing Executive at Emarsys from 2019 to 2020. Additionally, she served as the Field Marketing & Events Coordinator at Clicktale from 2018 to 2019. These roles provided her with extensive experience in field marketing, event coordination, and strategic account management, particularly in the Indianapolis area.
Educational Background
Lauren Smith Mackall studied at Indiana University Bloomington, where she earned a Bachelor’s Degree in Tourism, Hospitality, and Event Management. She also pursued a Minor in Fundraising & Resource Development. Her educational background equips her with knowledge and skills applicable to her roles in marketing and event management, particularly in sectors such as hospitality and tourism.
Involvement in Community Projects
Lauren served as the Bring Change 2 Mind - Student Advisory Board Director & Programming Director for the Indiana University College Toolbox Project from 2015 to 2016. In this capacity, she contributed to community initiatives aimed at mental health awareness and support. Her involvement in this project reflects her commitment to community engagement and advocacy.