Lina Jaramillo C
About Lina Jaramillo C
Lina Jaramillo C is a Commercial Sales Development Manager with extensive experience in marketing and sales across various companies, including Medallia and IBM. She holds an Executive Master in Digital Transformation and Innovation Leadership from IE Business School and has a strong focus on integrating artificial intelligence into business strategies.
Current Role at Medallia
Currently, Lina Jaramillo C serves as the Commercial Sales Development Manager at Medallia, a position she has held since 2021. In this role, she focuses on driving sales development initiatives and enhancing customer engagement strategies. Her responsibilities include overseeing the sales development team and implementing effective sales strategies to support the company's growth objectives.
Previous Experience at Medallia
Lina previously worked at Medallia as a Latam Sales Development Representative from 2019 to 2021. During her tenure, she contributed to expanding the company's presence in the Latin American market. Her role involved identifying potential clients and developing relationships to drive sales opportunities.
Experience at IBM
Lina Jaramillo C held multiple roles at IBM. She served as a Product Marketing Manager for Systems from 2018 to 2019, focusing on marketing strategies for IBM's systems products in the Ciudad de México area. Prior to that, she worked as a Portfolio Marketing Manager for Systems Hardware from 2015 to 2018, where she developed marketing initiatives to promote hardware solutions.
Educational Background
Lina has a strong educational background in marketing and digital transformation. She earned an Executive Master in Digital Transformation and Innovation Leadership from IE Business School in 2022. Additionally, she obtained a Digital Marketing Diploma from The University of Texas at Austin in 2014. Her studies also include a degree in Marketing and International Business from Universidad Sergio Arboleda, completed in 2010.
Skills and Expertise
Lina possesses expertise in integrating artificial intelligence into business development and marketing strategies. She is known for her ability to unify offline and digital marketing efforts, creating comprehensive 360-degree marketing plans. Her skills also include contract negotiation and execution, with a focus on customer-centric business development. She emphasizes team training and development while executing marketing strategies.