Margaryta V. Rashev
About Margaryta V. Rashev
Margaryta V. Rashev serves as the Vice President of Product - Market Research at Medallia, where she has worked since 2023. With a strong background in analyzing customer journeys and leveraging data for consumer insights, she has held various roles in sales and management throughout her career.
Work at Medallia
Margaryta V. Rashev currently serves as the Vice President of Product - Market Research at Medallia, a position she has held since 2023. In this role, she focuses on enhancing market research strategies through the analysis of customer journeys. Prior to her current position, she worked at Medallia in various capacities, including Vertical VP of Enterprise Sales from 2022 to 2023 and Sales Director from 2020 to 2022. All her roles at Medallia were based in Chicago, Illinois.
Education and Expertise
Margaryta V. Rashev has a solid educational background in business and economics. She studied International Business at Odessa State Economics University from 2000 to 2003. Later, she attended Virginia Commonwealth University - School of Business, where she earned a Bachelor of Science degree in Business with a Major in Marketing from 2006 to 2007. Her expertise includes leveraging broad data sets to provide comprehensive consumer insights and analyzing customer journeys to enhance market research strategies.
Background
Before joining Medallia, Margaryta V. Rashev worked at Cardlytics, Inc. from 2012 to 2017. She held the position of Local Manager for two years before becoming the Regional Manager for Restaurant Partnerships, where she worked for three years. Her experience in these roles contributed to her skills in providing expert analysis for businesses to adapt to rapidly-changing markets.
Professional Skills
Margaryta V. Rashev possesses a range of professional skills that support her role in market research and analysis. She is adept at analyzing customer journeys, which informs her market research strategies. Additionally, she has expertise in leveraging extensive data sets to derive consumer insights, enabling businesses to make informed decisions in dynamic market conditions.