Mark Loughran
About Mark Loughran
Mark Loughran is a Senior Account Executive at Medallia, specializing in customer experience solutions for enterprise clients. He has a diverse background in sales and entrepreneurship, with experience across various sectors including direct-to-consumer and retail.
Current Role at Medallia
Mark Loughran serves as a Senior Account Executive at Medallia, a position he has held since 2023. In this role, he specializes in selling customer experience solutions to enterprise clients, particularly those with revenues exceeding $2 billion. His responsibilities include managing client relationships and driving sales growth through strategic account management.
Previous Experience at Medallia
Prior to his current role, Loughran worked at Medallia as an Account Executive for Emerging Enterprises from 2022 to 2023. He also served as a Senior Sales Development Representative from 2019 to 2022. During his tenure, he successfully negotiated and closed significant deals, including $750k in SaaS license and professional services revenue.
Professional Background
Mark Loughran has a diverse professional background, having held various sales and executive roles. He co-founded Advanced Reading Techniques from 2014 to 2017. He also worked as an Account Executive at IANS Research and as a Sales Executive at ServiceCEO. His early career included roles at Bottomline Technologies and as an Emergency Medical Technician and Sailing Instructor at Boston University.
Education and Expertise
Loughran earned a Bachelor of Science in Business Administration with a focus on Entrepreneurship from the Questrom School of Business at Boston University, where he studied from 2006 to 2010. He also attended Central Catholic High School from 2002 to 2006. His expertise includes vertical specialties in direct-to-consumer, manufacturing and distribution, and retail sectors.
Client Acquisition and Strategy Implementation
In his sales roles, Mark Loughran has demonstrated success in client acquisition, having acquired four net new clients with average deal sizes ranging from $175k to $250k per year. He implemented a tiered account strategy that categorized accounts into A-B-C lists, allowing for tailored outreach based on company size, case studies, and technology stack.