Meghan Franco
About Meghan Franco
Meghan Franco serves as the Senior Manager of Strategic Marketing at Medallia, where she leads the Account Based Marketing program and mentors digital marketing teams. With a diverse background in sales and marketing across several companies, she leverages analytics to drive campaign performance and expand client engagement.
Current Role at Medallia
Meghan Franco serves as the Senior Manager of Strategic Marketing at Medallia, a position she has held since 2022. In this role, she is responsible for the strategy, implementation, and sales enablement of the company's Account Based Marketing program. Meghan focuses on driving pipeline generation from a targeted account list and accelerating existing opportunities. She emphasizes the expansion of Medallia's client base through strategic marketing efforts. Additionally, she utilizes analytics tools to assess campaign performance and make data-driven decisions.
Previous Experience at Informatica
Prior to her current role, Meghan Franco held multiple positions at Informatica. She worked as a Business Development Manager for Enterprise Financial Services from 2018 to 2019 and later served as a Campaign Analyst from 2019 to 2020. Meghan also worked as a Global Program Manager for Sales Enablement and Account Based Marketing in 2021. Her roles involved driving marketing initiatives and supporting sales teams, contributing to the overall growth of the organization.
Career at AT&T
Meghan Franco has significant experience at AT&T, where she held several positions over a span of six years. She began as a Sales Manager from 2008 to 2014, followed by roles as a National Account Executive from 2014 to 2016 and as an Account Executive from 2017 to 2018. Her tenure at AT&T involved managing client relationships and driving sales performance, which provided her with a strong foundation in account management and sales strategies.
Education and Expertise
Meghan Franco earned a Bachelor of Science (BS) degree in Psychology from Texas State University. Her educational background supports her understanding of consumer behavior and marketing strategies. Throughout her career, she has developed expertise in strategic marketing, account-based marketing, and sales enablement. Meghan also explores and implements new digital tools and technologies to optimize marketing efforts, demonstrating her commitment to staying current in the field.
Mentorship and Team Leadership
In her current role at Medallia, Meghan Franco provides direction and mentorship to digital marketing teams. She fosters a collaborative work environment, encouraging team members to share ideas and strategies. Her leadership style emphasizes teamwork and innovation, which contributes to the overall effectiveness of the marketing initiatives she oversees.