Paloma Breva
About Paloma Breva
Paloma Breva serves as the Marketing & Comms Director for South EMEA at Medallia, where she has worked since 2022. With extensive experience in marketing across various industries, she has held roles at notable companies such as Avon, Kraft Foods, and Electronic Arts.
Current Role at Medallia
Paloma Breva serves as the Marketing & Communications Director for South EMEA at Medallia, a position she has held since 2022. Based in Madrid, Community of Madrid, Spain, she is responsible for overseeing marketing strategies and communication efforts across the region. Her role involves leading initiatives that enhance brand visibility and engagement within diverse markets.
Previous Experience
Prior to her current role, Paloma held several marketing positions across various companies. She worked at Medallia as Senior Marketing Manager for Iberia & Italy from 2021 to 2022, and as Regional Marketing Manager for the same regions from 2020 to 2021. Her earlier roles include Marketing Project Manager at 3V Transaction Services and Business Partner at WACIS Ice-Cookie, among others. This diverse experience has equipped her with a comprehensive understanding of marketing across different industries.
Educational Background
Paloma Breva has a strong educational foundation in business and marketing. She earned a Master of Science in Business Administration from the University of Plymouth in 2009. Additionally, she completed a Postgraduate in Digital Marketing from the Marketing Institute Ireland in 2014 and an Executive MBA from EAE Business School in 2017. She also holds a BA (Hons) in Marketing & Commercial Management from ESIC Business & Marketing School.
Skills and Specializations
Paloma specializes in digital transformation and has extensive expertise in product management, e-commerce, and event planning. Her skills encompass branding, pricing strategy, and the development of comprehensive 360º marketing plans. She is fluent in Spanish, English, and French, which enhances her capability to operate in multilingual environments. Her strategic thinking and problem-solving abilities contribute to her effectiveness in driving marketing initiatives.
Professional Development and Certifications
Paloma has pursued continuous professional development, including a certification in Customer Experience from Asociación DEC, achieved between 2018 and 2023. This commitment to learning reflects her dedication to staying updated with industry best practices. Her diverse background across consumer goods, FMCG, IT, entertainment, and start-ups further enriches her marketing expertise.