Phil Croxford
About Phil Croxford
Phil Croxford serves as the Senior Vice President of Global Alliances & Partners at Medallia, where he focuses on driving revenue through strategic partnerships. With extensive experience in alliance management and business development across various technology companies, he has held significant roles at organizations such as Oracle, VMware, and SAP.
Current Role at Medallia
Phil Croxford serves as the Senior Vice President of Global Alliances & Partners at Medallia. He has held this position since 2022 and is based in London, England. In this role, he focuses on developing and managing strategic partnerships that drive revenue growth and enhance the company's market presence.
Previous Experience at Medallia
Prior to his current role, Croxford worked at Medallia as the Vice President of Alliances & Partners for EMEA, APAC, and LATAM from 2021 to 2022. He also served as the Head of Partners & Alliances for EMEA from 2019 to 2021. His tenure at Medallia has been marked by a focus on partnership development and channel strategy.
Experience at Oracle
Croxford has extensive experience at Oracle, where he held multiple roles over a span of several years. His positions included Senior Director of Global ISV, OEM & Java Go-to-Market & Business Development from 2012 to 2013, Director of Alliances and Strategic Partners from 2009 to 2012, and various other managerial roles from 1998 to 2008. His work at Oracle involved managing partnerships and developing go-to-market strategies.
Background in VMware and SAP
Croxford also worked at VMware, where he held the position of Director for EUC Alliances & Channels, EMEA from 2016 to 2018, and Director of Partner Organisation for the UK & Ireland from 2014 to 2016. Additionally, he served as Head of Alliances for the UK & Ireland at SAP from 2013 to 2014. His roles at these companies contributed to his expertise in alliance management and channel development.
Education and Expertise
Phil Croxford earned a Bachelor of Engineering (B.Eng.) degree from the University of Surrey. He possesses expertise in managing partnerships with various entities, including Systems Integrators, Value-Added Resellers, and Independent Software Vendors. His specialization includes strategic alliance management, channel strategy, and alliance marketing, focusing on driving revenue through partnerships in the enterprise software and cloud services sectors.