Rob Catron
About Rob Catron
Rob Catron serves as the Senior Director for the Public Sector at Medallia, focusing on the Department of Defense, Intelligence, and State and Local Government. He has extensive experience in cybersecurity and sales management, having held significant roles at Cisco, Forrester, and Accenture.
Current Role at Medallia
Rob Catron serves as the Senior Director for the Public Sector at Medallia, focusing on Federal operations, specifically within the Department of Defense, Intelligence, and State and Local Government sectors. He has held this position since 2021 and is based in the Washington DC-Baltimore Area. In this role, he leads the recruitment, hiring, and management of the sales organization dedicated to these sectors. His responsibilities include aligning Medallia's capabilities with the customer experience and employee experience requirements of the public sector to support national security initiatives.
Previous Experience at Cisco
Rob Catron has extensive experience at Cisco, where he held multiple roles over several years. He worked as a Strategic Cybersecurity Leader for the Department of Defense, focusing on the US Navy, US Marine Corps, and Air Force from 2019 to 2021. Prior to that, he served as a Sales Leader for Federal Cloud Security from 2017 to 2020 and as a Federal Security Account Manager from 2011 to 2017. His tenure at Cisco contributed to his expertise in cybersecurity and federal sales.
Career Background in Sales Management
Rob Catron has a diverse background in sales management across various organizations. He worked at Forrester as a Sales Manager from 2006 to 2009. Following that, he was a Senior Manager of Sales at Accenture Services from 2009 to 2011. Earlier in his career, he served as a Technology Sales Manager at Dominion Tech from 1999 to 2006 and worked as a freelance Production Sales professional from 1995 to 1999. This extensive experience has equipped him with a strong foundation in sales strategies and management.
Educational Background
Rob Catron studied at Old Dominion University, where he earned a Bachelor of Science degree in Finance and Accounting from the College of Business and Public Administration. His educational background has provided him with a solid understanding of financial principles and business operations, which he applies in his professional roles.
Achievements in Business Development
At Medallia, Rob Catron developed a new business campaign and go-to-market plans that facilitated large-scale rapid organic growth and improved profit margins. His strategic initiatives have contributed to the company's ability to meet the evolving needs of its public sector clients, particularly in the areas of customer experience and employee experience.