Shawn Swanson, MBA
About Shawn Swanson, MBA
Shawn Swanson is a Product Marketing Leader at Medallia, where he has worked since 2020. He has extensive experience in product marketing, strategic partnerships, and competitive strategy, with a background that includes positions at Adobe Systems, FICO, Seagate Technology, and Capsilon.
Work at Medallia
Shawn Swanson has served as the Product Marketing Leader at Medallia since 2020. In this role, he is responsible for developing and delivering executive customer briefings, which include customer presentations and technical sales training. His work focuses on enhancing customer engagement and ensuring that the product offerings meet market needs.
Education and Expertise
Shawn Swanson holds a Bachelor’s degree in Computer Science from Virginia Tech and an MBA with a focus on Marketing and Entrepreneurship from the University of California, Berkeley, Haas School of Business. His educational background supports his expertise in competitive strategy, strategic partnering, and OEM alliances.
Background
Shawn Swanson has a diverse professional background with experience in product marketing across various organizations. He worked at Adobe Systems as a Product Marketing Leader from 2010 to 2012, and prior to that, he was the Director of Solutions Marketing at FICO from 2008 to 2010. He also held roles at Seagate Technology and Capsilon, further solidifying his expertise in product marketing.
Achievements in Product Marketing
Throughout his career, Shawn Swanson has been involved in defining, introducing, and managing new products, services, and programs. His experience includes securing venture funding and developing competitive strategies that align with market demands. His leadership roles have contributed to the growth and success of the organizations he has been part of.