Svea R.
About Svea R.
Svea R. is a Senior Field Marketing Manager at Medallia, specializing in customer-centric marketing strategies and innovative campaign development. With a background in various marketing roles at Salesforce and experience in event management, she has built a strong foundation in marketing operations and strategic planning.
Work at Medallia
Svea R. serves as the Senior Field Marketing Manager for the DACH region at Medallia, a position she has held since 2022. In this role, she is responsible for Executive Leadership Engagements and strategic fiscal year planning, which includes budget management. She has developed and executed CXO Programs and Advisory Board Programs, focusing on enhancing customer engagement and marketing strategies.
Previous Experience at Salesforce
Prior to her current role, Svea R. worked at Salesforce in various capacities. She was the EMEA Marketing Executive Engagement Programs & Operations Manager from 2021 to 2022, and held the position of EMEA Executive Engagement Programs from 2017 to 2018. Additionally, she served as an Executive Program EMEA Central - Business Management Student from 2015 to 2017, and as an EMEA Executive Engagement Associate Manager from 2019 to 2020. Her roles at Salesforce emphasized customer engagement and operational management.
Education and Expertise
Svea R. holds a Bachelor of Arts (B.A.) in Business/Managerial Economics from iba University of Cooperative Education, where she studied from 2014 to 2017. She also completed a program in Strategic & Marketing Management for Talents at St. Galler Business School in 2018. Additionally, she graduated with a commercial diploma as a trained Event Manager from the Vocational School for Economics, studying from 2011 to 2014. Her educational background supports her expertise in marketing operations and strategy planning.
Background in Event Management
Before her marketing career, Svea R. gained experience in event management. She worked as a Restaurant Manager and Team Lead from 2009 to 2012 in Bremen Area, Germany. She also served as an Event Manager at BVL International - Bundesvereinigung Logistik (BVL) e.V. from 2011 to 2014 and as a Project Manager at AVR Messe- und Veranstaltung GmbH from 2014 to 2015. These roles contributed to her skills in managing events and operations.
Focus on Customer-Centric Marketing
Svea R. has a strong focus on customer-centric marketing strategies and innovative campaign development. Her experience in high-paced markets has equipped her with extensive knowledge in marketing operations and strategy planning, allowing her to effectively engage with customers and enhance their experiences through tailored marketing initiatives.