Victoria Harrell
About Victoria Harrell
Victoria Harrell is a Senior Product Marketing Manager specializing in Customer Experience at Medallia, where she focuses on AI and ML marketing. She holds a Bachelor of Arts in Public Relations and International Relations from the University of North Florida and an MBA from Concordia University Chicago.
Work at Medallia
Victoria Harrell currently serves as a Senior Product Marketing Manager for Customer Experience at Medallia, a role she has held since 2023. In this position, she focuses on AI and machine learning marketing, messaging, and positioning for the Medallia Experience Cloud. She also drives cross-sell initiatives of products across the Medallia portfolio within the existing client base. Previously, she worked as a Senior Product Marketing Manager for the Contact Center at Medallia, starting in 2022. During her tenure, she led the revamp of the customer release process and collaboratively managed email marketing campaigns targeting various personas.
Education and Expertise
Victoria Harrell earned her Bachelor of Arts (B.A.) in Public Relations and International Relations from the University of North Florida, completing her studies from 2011 to 2015. She furthered her education by obtaining a Master of Business Administration (MBA) in Business, Management, Marketing, and Related Support Services from Concordia University Chicago, which she completed in 2023. Her academic background provides a strong foundation for her expertise in product marketing and customer experience.
Previous Work Experience
Prior to her current role at Medallia, Victoria Harrell held several positions that contributed to her professional development. She worked as a Product, Digital Marketing & Communications Manager at Availity from 2020 to 2021. Before that, she served as a Marketing Communications Manager at Compass Management & Consulting from 2018 to 2019. Additionally, she gained experience as a Social Media and Grassroots Marketing professional for the Jacksonville Jaguars in 2015-2016 and worked as a Marketing, Public Relations and Event Intern at PepsiCo from 2014 to 2015.
Marketing Initiatives and Campaigns
At Medallia, Victoria Harrell crafts targeted adoption campaigns aimed at increasing product utilization among current customers. She plays a key role in developing marketing strategies that enhance customer engagement and satisfaction. Her collaborative efforts in managing email marketing campaigns across different personas further demonstrate her commitment to effective communication and customer experience enhancement.