Xie Yufeng
About Xie Yufeng
Xie Yufeng is a Digital Solutions Manager at Medallia, where he has worked since 2021. He has extensive experience in digital product management and SaaS implementations, having held various roles at companies such as Manulife and iMail Media Group.
Current Role at Medallia
Xie Yufeng serves as a Digital Solutions Manager at Medallia since 2021. In this role, he is responsible for managing strategic and enterprise client portfolios, utilizing one of the most adopted products at the company. His work involves aligning digital strategy with overall business objectives, particularly within larger omni-channel programs. He focuses on identifying up-sell opportunities to enhance software usage among existing clients and across the regional portfolio.
Previous Experience at Manulife
Xie Yufeng worked at Manulife in various roles from 2017 to 2021. Initially, he served as the Digital Product Owner for Manulife Singapore Digital Stars for two years. Following this, he held the position of Product Owner for WebOps, Leads Management, and Marketing Automation for another two years. His tenure at Manulife involved overseeing digital product portfolios and implementing best practices in digital solutions.
Background in IT Management
Before his roles at Manulife, Xie Yufeng worked as an IT Manager at iMail Media Group from 2009 to 2017. He also served as a Technology Lead and Growth Hacker at The Establishment Group from 2015 to 2017. His experience includes managing large-scale SaaS implementations and servicing digital product portfolios, showcasing his expertise in IT management and digital solutions.
Educational Qualifications
Xie Yufeng holds a Bachelor of Science in Information Technology from Singapore University of Social Sciences (SUSS). He completed this degree after obtaining a Diploma in Information Technology from Nanyang Polytechnic, where he studied from 1998 to 2001. His educational background provides a strong foundation for his career in digital solutions and IT management.
Expertise in Digital Solutions
Xie Yufeng acts as an expert source of knowledge and best practices for digital products and departmental processes. He creates tangible success stories with large enterprise customers across various industry verticals. His role involves working closely with clients to establish critical business goals and key performance indicators, contributing to successful account renewals and growth.