Amy Carter
About Amy Carter
Amy Carter serves as the Director of Value Engineering at Mediafly, where she leads a team focused on the Value360 solution, supporting numerous clients and tools. With a background in finance and management, she has extensive experience in value selling and data analysis.
Work at Mediafly
Amy Carter has been serving as the Director of Value Engineering at Mediafly since 2021. In this role, she manages a team of up to eight employees, focusing on the Value360 solution. This solution supports 100 existing clients and nearly 200 active tools. Carter is responsible for analyzing usage data to identify areas for improvement and to showcase key performance indicators (KPIs) achieved. She also develops executive-level presentations to effectively communicate the value of clients' solutions to their prospects.
Previous Experience at Alinean, Inc.
Before her current role, Amy Carter worked at Alinean, Inc. as a Principal Analyst from 2004 to 2018. During her 14 years at Alinean, she contributed to the development of a value selling solution that significantly improved a client’s win rate to six times when the tool was utilized. This experience provided her with a strong foundation in value engineering and analytics.
Career Background at Mediafly
Carter initially joined Mediafly as a Principal Analyst from 2018 to 2021. In this position, she focused on value engineering initiatives before advancing to her current role as Director. Her earlier experience at Mediafly contributed to her understanding of client needs and the importance of value-driven solutions.
Education and Expertise
Amy Carter holds an MBA from the Crummer Graduate School of Business at Rollins College, where she studied Finance and Management from 2000 to 2002. She also earned a Bachelor of Arts in Accounting from Illinois Wesleyan University, completing her studies from 1996 to 2000. This educational background supports her expertise in financial analysis and value engineering.
Recognition and Awards
In recognition of her contributions, Amy Carter received the 'Show Your Competitive Spirit' Core Value award for Q3FY22 at Mediafly. This award highlights her commitment to the company's values and her effectiveness in her role.