Charlotte Powell
About Charlotte Powell
Charlotte Powell is a Creative Director at Mediafly, where she has worked since 2019. With 19 years of experience in design and marketing, she has held various roles in notable companies and possesses expertise in digital user experience and campaign strategy.
Current Role at Mediafly
Charlotte Powell serves as the Creative Director at Mediafly, a position she has held since 2019. In this role, she leads a design team in a dynamic work environment, focusing on creating effective content presentations that bridge the gap between marketing and sales. Her expertise includes developing a great digital user experience with an appealing user interface, which is essential for enhancing user engagement.
Previous Experience in Design and Marketing
Charlotte Powell has extensive experience in design and marketing, having worked in various roles prior to her current position. She was the Head of Marketing and Design at iPresent from 2017 to 2019, and prior to that, she served as a Senior Designer at the same company from 2013 to 2017. Her career also includes roles as a Graphic Designer at Compsoft Creative and Valiant Design, and as a Production and Design Manager at Palladian Publications Limited.
Educational Background and Qualifications
Charlotte Powell has a solid educational foundation in the arts and design. She studied Fine/Studio Arts at HSDC Alton, achieving A-levels from 1996 to 1998. She then pursued a Bachelor of Arts (B.A.) Hons in Graphic Design at Solent University from 1999 to 2002. Additionally, she completed a Foundation degree in Art and Design at the University for the Creative Arts in 1998-1999.
Skills and Areas of Expertise
Charlotte Powell possesses a diverse skill set that includes proficiency in digital and print collateral, branding, and exhibition graphics. She is experienced in social campaigns, infographics, messaging, and image manipulation. Her capabilities extend to campaign strategy, content planning, creation, and distribution, as well as utilizing HubSpot for email marketing and reporting.
Years of Experience in the Industry
With 19 years of commercial experience, Charlotte Powell has worked in both agency and in-house environments. Her extensive background encompasses various aspects of design and marketing, allowing her to effectively contribute to projects that require a blend of creativity and strategic thinking. She is also skilled in multi-platform app design and web design.