Mike Niebling
About Mike Niebling
Mike Niebling is the Director of Engineering at Mediafly, where he focuses on strategic technology challenges and user experience design. He has a diverse background in engineering and user experience, with previous roles at The SAVO Group, Sonoma Partners, and the University of Missouri-Rolla.
Current Role at Mediafly
Mike Niebling serves as the Director of Engineering at Mediafly, a position he has held since 2023. In this role, he focuses on strategic technology challenges, including the incremental refactoring of monolithic legacy applications and the unification of user experiences across various applications developed by different teams. His leadership is characterized by a commitment to enhancing both user and developer experiences.
Previous Experience at Mediafly
Before his current role, Mike Niebling held several positions at Mediafly. He worked as a Senior UX Design Engineer from 2015 to 2021, followed by his role as Lead UX Design Engineer from 2021 to 2023. He also served as Principal Design Engineer for 8 months in 2023. His extensive experience at Mediafly has contributed to his deep understanding of user experience design and engineering.
Education and Expertise
Mike Niebling earned a Master of Science in Human-Computer Interaction from DePaul University, where he studied from 2006 to 2008. He also holds a Bachelor of Science in Information Science & Technology from Missouri University of Science and Technology, completed from 2001 to 2005. His educational background supports his expertise in user experience, frontend architecture, and engineering leadership.
Career Background
Mike Niebling has a diverse career background that includes roles at various organizations. He worked as a User Experience Designer at The SAVO Group from 2009 to 2012 and as a Senior Resident Assistant at the University of Missouri-Rolla from 2003 to 2004. Additionally, he served as a Senior User Experience Architect at Sonoma Partners from 2012 to 2015. His varied experiences have equipped him with a broad skill set in user experience and engineering.
Technical Contributions and Focus
In his current position, Mike Niebling dedicates approximately 25% of his time to writing code, focusing on tasks that enhance tooling and increase the efficiency of his engineering team. His work reflects a passion for designing and building impactful solutions that improve both user and developer experiences. His background in user experience and engineering leadership allows him to adapt to various roles and challenges within the technology landscape.