Will Thompson
About Will Thompson
Will Thompson serves as the Senior Director of Demand Generation at Mediafly, a position he has held since 2023. He has extensive experience in digital marketing and growth marketing, having worked at notable companies such as Salesforce and Crayon.
Work at Mediafly
Will Thompson has been serving as the Senior Director of Demand Generation at Mediafly since 2023. In this role, he is responsible for developing and implementing strategies to drive demand for Mediafly's products and services. His focus includes optimizing marketing campaigns and enhancing customer engagement to support the company's growth objectives.
Previous Experience in Marketing
Prior to joining Mediafly, Will Thompson held several marketing positions at notable companies. He worked as the Director of Growth Marketing at Crayon from 2022 to 2023. He also spent time at Salesforce in various roles, including Manager of Account Based Marketing and Manager of Enterprise Marketing, contributing to digital marketing strategies and account-based initiatives.
Educational Background
Will Thompson earned a Bachelor of Arts degree in Music Industry from the University of New Haven, where he studied from 2008 to 2012. This educational background provided him with foundational skills that he later applied in his marketing career.
Career Progression
Will Thompson's career in marketing began at EMI Music, where he served as an Intern and later as a Grassroots Marketing Coordinator. He transitioned to the technology sector, working at Demandware, a Salesforce company, as a Digital Marketing Specialist. His career continued to evolve with roles at InsightSquared and various positions at Salesforce, showcasing his expertise in digital marketing and demand generation.