Andreas Krüger
About Andreas Krüger
Andreas Krüger is the Lead Product Owner for Consumer Apps at MediaMarktSaturn, where he has worked since 2021. He has extensive experience in product ownership, having held various roles in companies such as HolidayCheck AG and BMW Group.
Current Role at MediaMarktSaturn
Andreas Krüger serves as the Lead Product Owner for Consumer Apps at MediaMarktSaturn, a position he has held since 2021. In this role, he is responsible for maintaining the vision and roadmap for the consumer apps domain. He leads the domain prioritization process by creating activity prioritization guidelines, which help generate prioritized backlogs and roadmaps. Additionally, he coaches product owners in the consumer apps domain to enhance their leadership capabilities and orchestrate deliverables effectively.
Previous Experience at MediaMarktSaturn
Prior to his current role, Andreas Krüger worked at MediaMarktSaturn as a Group Product Owner for the Webshop from 2021 for a duration of 7 months. He also served as a Senior Product Owner for Search from 2018 to 2020, contributing to the enhancement of the company's online shopping experience. His tenure at MediaMarktSaturn has spanned several key positions, allowing him to develop a deep understanding of product ownership in a retail context.
Experience at HolidayCheck AG
Andreas Krüger worked as a Senior Product Owner at HolidayCheck AG from 2014 to 2018. In this role, he focused on improving the user experience and functionality of the company's travel-related products. His experience at HolidayCheck AG contributed to his expertise in product management and development within the online travel industry.
Educational Background
Andreas Krüger studied at Edinburgh Napier University, where he earned a Bachelor of Arts with Distinction in Business Management from 2004 to 2005. He also attended Fachhochschule München, achieving a Diplombetriebswirt (FH) in Business Management from 2002 to 2007. His educational background has provided him with a solid foundation in business principles and management practices.
Early Career and Internships
Andreas Krüger began his career with professional training as a clerk in the automotive industry at BMW Group from 1998 to 2001. He also gained experience through various internships and working student positions, including at Telefónica Germany in Portfolio & Product Management from 2005 to 2007 and at Loyalty Partner in Online Sales in 2007. These early roles contributed to his understanding of product management and the importance of customer-focused strategies.