Carolin Horlacher
About Carolin Horlacher
Carolin Horlacher is a Werkstudentin in Brand Management and Communication with a background in Wirtschaftspsychologie. She has extensive experience in marketing, sales, communication, and market research, and currently works at Media-Saturn and The Neuromarketing Labs.
Work at MediaMarktSaturn
Carolin Horlacher has been employed at Media-Saturn as a Werkstudentin in Brand Management & Communication since 2016. Her role involves supporting various brand management initiatives and communication strategies within the organization. This position has allowed her to gain practical experience in the retail sector, contributing to her understanding of brand dynamics and consumer engagement.
Education and Expertise
Carolin Horlacher holds a Master of Arts (M.A.) in Markt- und Werbepsychologie from Hochschule für angewandtes Management, which she completed from 2016 to 2018. Prior to that, she earned a Bachelor of Arts (B.A.) in Wirtschaftspsychologie from the same institution, studying from 2012 to 2016. Her educational background emphasizes creative implementation and customer orientation, equipping her with the skills necessary for effective brand management.
Background
Carolin Horlacher has a diverse background in marketing, sales, communication, and market research. She began her career as a Werkstudentin in Marketing & Vertrieb at Sparkasse Mittelfranken-Süd from 2013 to 2015. Following this, she has gained significant experience in brand management and communication, currently serving as a Specialist Brand Management at Imtron GmbH since 2018.
Achievements
In addition to her current roles, Carolin has been involved in brand management and communication at Imtron GmbH since November 2018. She also works as a Research Assistant at The Neuromarketing Labs, a position she has held since 2015. Her extensive experience in these roles has contributed to her professional development and expertise in the field.