Çetin Özcan
About Çetin Özcan
Çetin Özcan is a Loyalty Program Manager at MediaMarktSaturn in Munich, Germany, with extensive experience in customer relationship management across various companies. His career includes roles at Media Markt, Eren Perakende, and CarrefourSA, among others, where he focused on enhancing customer data accuracy and analyzing customer journeys.
Current Role at MediaMarktSaturn
Çetin Özcan currently serves as the Loyalty Program Manager at MediaMarktSaturn, a position he has held since 2021. In this role, he focuses on enhancing customer loyalty through strategic program development. He supports concept design by analyzing the customer journey for specific customer account projects. His responsibilities include ensuring alignment between product owners and loyalty operations, acting as a gatekeeper and process owner.
Previous Experience at Media Markt
Before his current role, Özcan worked at Media Markt as the CRM Departman Müdürü from 2017 to 2019. During his two-year tenure, he was responsible for managing customer relationship management strategies, contributing to the company's efforts in enhancing customer engagement and retention.
Experience at Eren Perakende
Çetin Özcan served as the CRM Direktörü at Eren Perakende from 2019 to 2020. His role involved overseeing customer relationship management initiatives in Istanbul, Türkiye, for one year. He focused on developing strategies to improve customer interactions and loyalty.
Educational Background in Business Administration
Çetin Özcan studied at Yıldız Teknik Üniversitesi, where he earned a Bachelor of Business Administration (BBA) degree in Endüstri Mühendisliği from 1997 to 2002. This educational background has provided him with a solid foundation in business principles, which he applies in his professional roles.
Career Progression in CRM Roles
Özcan has accumulated extensive experience in customer relationship management across various organizations. He worked at CarrefourSA as CRM Kampanya ve Sadakat Programları Müdürü in 2016, where he managed campaign and loyalty programs. He also held positions at Carrefour as CRM Uzmanı and CarrefourSA as CRM ve Müşteri Analitiği Yöneticisi, contributing to customer analytics and data quality initiatives.