Daniel Hofmann
About Daniel Hofmann
Daniel Hofmann is a Manager of Marketing Analytics and Customer Intelligence at MediaMarktSaturn, with extensive experience in data analysis and marketing strategies. He has held various roles in companies such as iCrossing, Virtual Identity, and Blackwood Seven, and possesses advanced skills in data mining and programming.
Current Role at MediaMarktSaturn
Daniel Hofmann serves as the Manager of Marketing Analytics & Customer Intelligence at MediaMarktSaturn. He has been in this role since 2024, where he focuses on analyzing customer data to enhance marketing strategies and improve customer engagement. His work involves leveraging analytics to inform decision-making and optimize marketing performance.
Previous Experience in Marketing Analytics
Prior to his current position, Daniel Hofmann held various roles in marketing analytics and data management. He worked at Blackwood Seven as the Director of Solutions for six months in 2017 and as the Head of Data Integration from 2016 to 2017. His experience also includes a role as Team Lead Data Automation at Blackwood Seven from 2015 to 2016, where he managed data processes to support marketing initiatives.
Educational Background
Daniel Hofmann has a solid educational foundation in media and communication. He earned a Master of Arts (M.A.) in Applied Media Research from Technische Universität Dresden from 2008 to 2012. He also holds a Bachelor’s degree in Media Communication from Technische Universität Chemnitz, where he studied from 2006 to 2008. Additionally, he completed a study abroad program at Auckland University of Technology in 2010, focusing on Moving Image Production and Interactive Media.
Expertise in Data Analysis and Marketing
Daniel Hofmann possesses advanced skills in data mining and analytics, utilizing tools such as RapidMiner, SAP Business Objects, SPSS Modeler, and R. His expertise includes TV-Sync Search and TV-monitoring, which he applies to optimize online strategies in conjunction with television advertising. He specializes in cross-channel digital marketing strategies, including SEO, SEA, Affiliate Marketing, Display Media, and Social Media.
Career Development and Early Roles
Daniel Hofmann began his career as a Trainee at iCrossing from 2009 to 2010. He later transitioned to various roles at iCrossing, including Research Manager from 2012 to 2013 and Social Media Research from 2010 to 2012. He also operated his own business, dani-arts, as Owner and CEO from 2005 to 2012, where he gained valuable experience in project management and marketing.