David Wilfert
About David Wilfert
David Wilfert serves as the Department Lead for Brand, Concepts & Creation at MediaMarktSaturn, where he has worked since 2017. He holds a Master's degree in Sports Economics and has extensive experience in account management and event management across various leading advertising agencies in Germany.
Current Role at MediaMarktSaturn
David Wilfert serves as the Department Lead Brand, Concepts & Creation at MediaMarktSaturn, a position he has held since 2017. In this role, he oversees brand strategy and creative development, contributing to the company's marketing initiatives. His leadership is instrumental in shaping the brand's identity and ensuring alignment with corporate objectives.
Educational Background
David Wilfert studied at the Norwegian University of Science and Technology (NTNU) from 2004 to 2005, focusing on Sportmarketing. He also earned a Master's degree in Sports Economics from Technische Universität Chemnitz, where he studied from 2001 to 2007. His education has provided him with a strong foundation in marketing and economic principles applicable to the sports and brand management sectors.
Previous Work Experience
Prior to his current role, David Wilfert accumulated extensive experience in various marketing and account management positions. He worked as an Executive Account Manager at Heimat Werbeagentur GmbH from 2009 to 2011 and held the position of Account Director at Ogilvy & Mather from 2011 to 2016. His career also includes roles at Kolle Rebbe GmbH as a Management Supervisor and as a Freelance Event Manager at SportScheck.
Leadership Development
David completed a two-year internal executive leadership program that enhanced his leadership skills and strategic thinking. This program has equipped him with the tools necessary to lead teams effectively and drive innovative marketing strategies within his department.
Campaign Leadership and Awards
David led the Media Markt 'Hasenrasen' campaign, notable for being the first live branded content campaign broadcasted simultaneously on nine TV channels and multiple digital platforms. The campaign received multiple prestigious awards, including two gold and one silver at Cannes Lions 2015, among others, highlighting its impact and success in the marketing landscape.