Elena Hopfensperger
About Elena Hopfensperger
Elena Hopfensperger is the Department Manager of Channel Management Private Labels at MediaMarktSaturn, a position she has held since 2017. She has extensive experience in marketing and management, having worked in various roles at companies such as Daimler, Bauknecht Hausgeräte GmbH, and Whirlpool Europe.
Current Role at MediaMarktSaturn
Elena Hopfensperger has been serving as the Department Manager for Channel Management of Private Labels at MediaMarktSaturn since 2017. In this role, she is responsible for overseeing the strategic direction and management of private label products within the organization. Her position involves collaboration with various departments to enhance product offerings and improve market positioning.
Previous Experience at Daimler
Elena gained valuable experience as an intern at Daimler from 2005 to 2006, where she worked in the Development Sales Organization focusing on Europe Retail Strategy and Concepts. This role provided her with insights into automotive sales strategies and retail concepts, contributing to her professional development in the industry.
Career at Bauknecht Hausgeräte GmbH
Elena held multiple positions at Bauknecht Hausgeräte GmbH from 2006 to 2013. She began as a Management Trainee in Customer Service, followed by a role as Product Marketing Manager for Germany and Austria from 2007 to 2010. She later transitioned to a Digital Marketing & Social Media Manager position for Bauknecht EMEA from 2010 to 2013. These roles allowed her to develop expertise in marketing and customer engagement strategies.
Educational Background
Elena studied at ELS Plovdiv, where she focused on the German language and achieved A levels. She furthered her education at Universität Hohenheim, obtaining a diploma in Business Administration and Economics with a concentration in Marketing, Production & Logistics, and International Economics. This academic background laid the foundation for her career in management and marketing.