Ester Casanovas Vidal
About Ester Casanovas Vidal
Ester Casanovas Vidal is a Specialist Manager Operations in Retail Media at MediaMarktSaturn in Munich, Germany, where she has worked since 2022. She holds multiple degrees in business and marketing, and she emphasizes empathetic leadership in her approach to optimizing retail media and ad campaigns.
Work at MediaMarktSaturn
Ester Casanovas Vidal has been employed at MediaMarktSaturn since 2022, serving as the Specialist Manager Operations - Retail Media. In this role, she focuses on optimizing retail media and advertising campaigns. Her work is based in Munich, Bavaria, Germany, where she has contributed to the company's operations for two years.
Education and Expertise
Ester holds multiple degrees in relevant fields. She earned a Bachelor of Business Administration (BBA) in Business Administration and Innovation Management from Universitat Pompeu Fabra, completing her studies from 2015 to 2020. Additionally, she obtained a Bachelor's degree in Marketing from the same institution. She furthered her education with two Master's degrees in Sales Management and International Marketing from IQS Barcelona, both completed in 2021. Ester also studied English at Pepperdine University and Rider University, enhancing her language skills.
Background
Before her current role, Ester gained experience as a Marketing and Business Development Intern at BYU agency in Barcelona from 2019 to 2020. She also worked as a Communication, Social Media, and Event Planning Trainee at Global LegalTech Hub for six months in 2021. These positions provided her with a foundation in marketing operations and social media management.
Achievements
Ester has developed a unique approach to marketing operations by integrating empathy into Victor Kuppers' theory of attitude. This approach has enhanced team dynamics and goal achievement within her work environment. She specializes in optimizing retail media and ad campaigns, utilizing both her technical skills and empathetic communication to create a positive work atmosphere.