Jeroen Wagenaar
About Jeroen Wagenaar
Jeroen Wagenaar serves as the Head of Retail Media Consultancy (Global) at MediaMarktSaturn, where he manages a team of 18 employees across 11 countries. He has extensive experience in marketing and retail, having held various roles at Coolblue and MediaMarkt over the years.
Current Role at MediaMarktSaturn
Jeroen Wagenaar serves as the Head of Retail Media Consultancy (Global) at MediaMarktSaturn, a position he has held since 2023. In this role, he is responsible for establishing an efficient partner approach for both endemic and non-endemic partnerships within the MediaMarkt Saturn/Ceconomy Group. He manages a team of 18 full-time employees across 11 countries, with three direct reports at the headquarters in Germany. His oversight includes nine Retail Media teams that focus on enhancing the effectiveness of partner marketing initiatives.
Previous Experience at MediaMarkt
Wagenaar has extensive experience at MediaMarkt Nederland, where he held several positions. He worked as Head of Trade Marketing from 2019 to 2021 and as Sr. Partner Marketeer for Telco, TV & Audio from 2017 to 2018. Additionally, he served as Lead Brand Marketing & Partnerships from 2018 to 2019. His roles involved strategic marketing and partnership management, contributing to the brand's growth and market presence.
Experience at Coolblue
Prior to his tenure at MediaMarkt, Jeroen Wagenaar worked at Coolblue in various capacities. He began as a Junior Category Buyer for Kitchen, SDA & Living from 2012 to 2013, later advancing to Medior Media Consultant for Telecom from 2015 to 2017. He also held the position of Pricing Manager from 2013 to 2015. His experience at Coolblue provided him with a solid foundation in retail and media consultancy.
Education and Academic Background
Jeroen Wagenaar studied at Erasmus University Rotterdam, where he earned a Master of Science (MS) in Marketing from 2011 to 2013. He also completed a Bachelor of Economics at the same university from 2006 to 2011. His academic journey began at Jacob van Liesveldt, where he studied Economics & Society and achieved a VWO (Gymnasium) diploma from 2000 to 2006. This educational background has equipped him with a strong understanding of economics and marketing principles.