Jessica Lelis
About Jessica Lelis
Jessica Lelis is a Product Manager of Reporting & Analytics at MediaMarktSaturn, where she develops insight products for the Retail Media sector. She has extensive experience in data analytics and product management, having previously held roles at Itaú Unibanco and Uberall.
Work at MediaMarktSaturn
Jessica Lelis serves as the Product Manager of Reporting & Analytics at MediaMarktSaturn, a position she has held since 2023. In this role, she is responsible for creating insight products that enhance the Ads product offering within the Retail Media sector. Jessica leads the product strategy, management, and vision for data products aimed at external partners and suppliers. She has developed an internal reporting platform that facilitates campaign management, client-supplier management, and product performance measurement in the Retail Media area. Her work is conducted in a hybrid setting based in Munich, Bavaria, Germany.
Education and Expertise
Jessica Lelis has a strong educational background in business and management. She completed her Executive MBA at Fundação Dom Cabral from 2020 to 2022. She also holds a Master of Business Administration (MBA) from ESMT Berlin, which she achieved in 2022. Earlier, she studied Economics at Universidade São Judas Tadeu, earning a Bachelor's degree in Ciências Econômicas from 2009 to 2012. Additionally, she obtained a Certificate in Marketing Management (CMM) from Insper Instituto de Ensino e Pesquisa in 2015. In 2022, she completed a short course in Product Management at Escola PM3.
Background in Analytics and Marketing
Prior to her current role, Jessica Lelis accumulated significant experience in analytics and marketing. She worked at Itaú Unibanco in various positions, including Digital Analytics Manager from 2020 to 2022, Digital CRM Lead from 2016 to 2018, and CRM Analyst/Data Analyst from 2012 to 2016. She also served as the Commercial Planning Manager at iti Itaú from 2018 to 2020. Most recently, she worked at Uberall as Marketing Manager and Marketing Insights & Analytics Manager from 2022 to 2023, where she focused on marketing strategies and analytics.
Technical Skills and Tools
In her current role at MediaMarktSaturn, Jessica Lelis utilizes various data tools and technologies to enhance reporting and analytics. She employs Big Query, Looker Studio, and Tableau for data extraction, transformation, and visualization. These tools enable her to create insightful reports and dashboards that support decision-making processes in the Retail Media sector.