Katharina Neubauer
About Katharina Neubauer
Katharina Neubauer is a Category Manager at MediaMarktSaturn, where she has worked since 2020. She specializes in marketing strategies for small domestic appliances and utilizes various reporting tools to support assortment planning and merchandise management.
Work at MediaMarktSaturn
Katharina Neubauer has been employed at MediaMarktSaturn since 2020, serving as a Category Manager. In this role, she focuses on both stationary and online business marketing strategies specifically for the small domestic appliances category. Her responsibilities include supporting assortment and display planning, as well as managing forecast and replenishment processes. Neubauer plays a crucial role in defining assortment strategies and managing merchandise flow to optimize product availability and sales performance.
Tools and Technologies Utilized
In her position, Katharina Neubauer utilizes various analytical and reporting tools to enhance her work efficiency. She employs Business Objects (BO), Qlikview, Saldo, Excel, and PowerPoint (PPT) for the creation of reports. These tools assist her in monitoring market trends, evaluating advertising effectiveness, and making data-driven decisions to improve marketing strategies within her category.
Marketing Strategies and Responsibilities
Neubauer is responsible for developing and implementing marketing strategies for the small domestic appliances category at MediaMarktSaturn. She monitors and interprets market share developments using GfK data, which allows her to assess the effectiveness of advertising campaigns. Her role involves evaluating advertising success controls to ensure that marketing initiatives align with business objectives and consumer needs.
Assortment and Merchandise Management
Katharina Neubauer supports assortment and display planning in her role as Category Manager. She is involved in defining assortment strategies that guide product selection and placement. Additionally, she manages merchandise flow to ensure that inventory levels meet customer demand. This includes overseeing forecast and replenishment processes to maintain optimal stock levels across both online and physical retail channels.