Katrin Hana
About Katrin Hana
Katrin Hana is the Head of Loyalty & Retention at MediaMarktSaturn and the Founder of thesailr, where she has worked since 2021. With extensive experience in CRM strategy and product management, she has held various leadership roles in notable companies such as PAYBACK and PAYMILL GmbH.
Current Role at thesailr
Katrin Hana is the Founder of thesailr, a position she has held since 2021. In this role, she focuses on developing strategies to enhance customer loyalty and retention. Her experience in the industry supports her leadership in this venture, allowing her to apply her extensive knowledge in customer relationship management.
Work at MediaMarktSaturn
Katrin Hana has held multiple roles at MediaMarktSaturn. She currently serves as the Head of Loyalty & Retention, a position she has occupied since 2019. Prior to this, she worked as the Head of CRM Strategy & Analytics from 2017 to 2019 and as the Department Manager for CRM Strategy & Analytics from 2016 to 2017. Her work has contributed to the company's customer engagement strategies.
Previous Experience at PAYMILL and PAYBACK
Katrin Hana worked at PAYMILL GmbH as the Head of Product from 2014 to 2015. Before that, she spent three years at PAYBACK, where she held several positions including Head of Global Product Management Mobile and Business Development Manager & Executive Assistant to the CEO. Her roles at PAYBACK involved overseeing product management and business development initiatives.
Educational Background
Katrin Hana studied Business Administration and Management at Katholische Universität Eichstätt-Ingolstadt, earning a Diplom from 2002 to 2007. She also completed a Master of Business Administration (MBA) at ThePowerMBA from 2021 to 2022. Additionally, she studied Business, Management, Marketing, and related services at Macquarie University for 11 months in 2005.
Career Development and Early Roles
Katrin Hana began her career as a Management Trainee at Loyalty Partner from 2007 to 2008. She then transitioned to PAYBACK, where she worked as a Product Manager Mobile for nine months in 2010. These early roles laid the foundation for her subsequent positions in product management and customer relationship management.