Kerstin Stanka
About Kerstin Stanka
Kerstin Stanka is the Team Lead for Strategy & Planning at MediaMarktSaturn, where she has worked since 2019. She has extensive experience in marketing and brand management, having held positions at companies such as Marc O'Polo AG, Zalando AG, and adidas.
Current Role at MediaMarktSaturn
Kerstin Stanka serves as the Team Lead Strategy & Planning at MediaMarktSaturn since 2019. In this role, she is responsible for strategic annual marketing planning, which involves comprehensive analysis of market trends, brand positioning, consumer behavior, and competitor activities. Stanka drives initiatives aimed at enhancing marketing efficiency, including optimizing media budget allocation through media-mix-modeling results. She also acts as an in-house sparring partner for various marketing disciplines, ensuring the establishment of standards and tools for effective end-to-end campaign management.
Previous Experience at Marc O'Polo AG
Before joining MediaMarktSaturn, Kerstin Stanka worked at Marc O'Polo AG as a Cross Channel Campaign Manager from 2014 to 2017. During her three years in this role, she focused on integrating marketing strategies across various channels to enhance brand visibility and consumer engagement. Her experience at Marc O'Polo AG contributed to her understanding of cross-channel marketing dynamics.
Experience at Zalando AG
Kerstin Stanka was employed at Zalando AG as a Brand Relations Manager for the Men's category from 2012 to 2013. In this position, she managed relationships with brands to drive category growth and improve brand representation. Her work involved strategic planning and execution of marketing initiatives tailored to the men's fashion segment.
Educational Background
Kerstin Stanka has a diverse educational background. She studied at Ludwig-Maximilians Universität München, where she completed a Certificate in Data Science in 2019. Prior to that, she earned a Diploma in Media, Communications, and Marketing from the University of Applied Sciences Wuerzburg-Schweinfurt from 2004 to 2009. Stanka also completed her A-levels at Grammar School Eichendorff-Gymnasium Bamberg, achieving a grade of 1.9 from 1995 to 2004.
Professional Development and Initiatives
Throughout her career, Kerstin Stanka has developed various initiatives to measure and enhance brand performance. Notably, she created a customized survey called 'Brand Health Tracking' to continuously assess brand perception across different countries. Additionally, she has led assessments of new business opportunities by leveraging market and consumer insights, contributing to informed decision-making within her organizations.