Paolo Baldriga
About Paolo Baldriga
Paolo Baldriga serves as the Vice President of Loyalty, CRM, Analytics, and Customer Experience at MediaMarktSaturn, where he has worked since 2020. He has extensive experience in marketing and customer relations, having held various leadership roles in prominent companies across Europe.
Work at MediaMarktSaturn
Paolo Baldriga has been serving as the Vice President of Loyalty, CRM, Analytics, and Customer Experience at MediaMarktSaturn since 2020. In this role, he leads the analytics team across Europe, focusing on extracting insights and identifying trends through predictive data modeling and machine learning. His responsibilities include enhancing customer loyalty and optimizing customer experience across various platforms. Baldriga previously held the position of Vice President CRM & Customer Experience at MediaMarktSaturn Retail Group for a brief period in 2020.
Education and Expertise
Paolo Baldriga holds a Master's degree from Sapienza Università di Roma, which he completed from 2014 to 2015. He also studied at the International Coaching Federation, where he earned the Professional Certified Coach (PCC) certification in 2015. His educational background supports his extensive expertise in customer relationship management, analytics, and customer experience strategies.
Professional Background
Baldriga has a diverse professional background with significant roles in various organizations. He worked at Cornèr Banca SA as Head of Customer Profitability from 2018 to 2020 and at PosteItaliane as Head of Communications, Loyalty, and Partnership from 2010 to 2018. His earlier experience includes positions at Vodafone as a Marketing Manager and at Sky Italia as Head of Marketing. He also held leadership roles at Postemobile and Wind, focusing on marketing communications and value-added services.
Achievements in Customer Programs
Paolo Baldriga is recognized for launching the largest merchant-funded cashback program for over 25 million bank customers in Italy. He also played a pivotal role in launching the first mobile money transfer service in Europe and the first mobile payment service in Italy. His work has significantly impacted customer engagement and loyalty initiatives in the financial and retail sectors.
Language Proficiency
Paolo Baldriga is fluent in three languages: Italian, English, and German. This proficiency enhances his ability to communicate effectively in diverse business environments and contributes to his success in international roles.