Ralf Schmitt
About Ralf Schmitt
Ralf Schmitt serves as the Head of Brand Marketing & Strategy for International Media Markt and Saturn at MediaMarktSaturn, a position he has held since 2017. He has extensive experience in brand strategy coordination across European markets and a strong focus on customer relationship management.
Work at MediaMarktSaturn
Ralf Schmitt has served as the Head of Brand Marketing & Strategy International for MediaMarkt and Saturn since 2017. In this role, he is responsible for overseeing brand strategies across multiple European markets. His work focuses on enhancing customer relationship management (CRM) as part of the broader international brand management efforts. Schmitt has played a key role in steering digital transformation initiatives within the marketing organization, aiming to modernize and optimize marketing practices at MediaMarktSaturn.
Education and Expertise
Ralf Schmitt holds a Master in Management from emlyon business school, where he studied from 1995 to 1996. He also earned an MBA in Retail from the University of Stirling, completing his studies from 2007 to 2011. Additionally, he obtained a Dipl. Kaufmann in Wirtschaftswissenschaften from Universität des Saarlandes, studying from 1990 to 1995. His educational background supports his extensive expertise in brand marketing and strategy, particularly in the retail sector.
Background
Ralf Schmitt has a professional background that spans over two decades in marketing and brand management within the retail industry. He began his career at Media Saturn as a Projektmanager for Media Markt from 1996 to 1998. He then worked at redblue Marketing GmbH in various roles, including Teamleiter for Spain, Poland, and France, and later as Internationale Koordination Saturn. His experience includes significant roles in marketing expansion, particularly in China, and international marketing management.
Achievements
Throughout his career, Ralf Schmitt has been instrumental in developing and coordinating brand strategies for top retail brands across Europe. He has a strong focus on multifunctional marketing strategies that integrate both classic and digital brand management. Schmitt's leadership in digital transformation initiatives has contributed to the modernization of marketing practices at MediaMarktSaturn, enhancing the company's competitive position in the retail market.