Tatjana Heinrich
About Tatjana Heinrich
Tatjana Heinrich is a professional specializing in Assortment and Display Planning, currently employed at MediaMarktSaturn since 2021. She has a diverse background in marketing and business, with previous roles at Value Retail, Schreiner & Wöllenstein GmbH & Co. KG, and AUDI AG, and holds a Master of Arts in Marketing from Technische Hochschule Ingolstadt.
Current Role at MediaMarktSaturn
Tatjana Heinrich has been working at MediaMarktSaturn since 2021 in the role of Assortment & Display Planning. In this position, she is responsible for managing product assortments and display strategies to enhance customer engagement and sales performance. Her work is based in Ingolstadt, Bayern, Deutschland, where she has contributed to the company's retail operations for three years.
Previous Experience at Value Retail
Tatjana Heinrich worked at Value Retail as a Tourism Marketing Assistant from 2011 to 2016. During her five-year tenure in Ingolstadt, she focused on marketing strategies aimed at attracting tourists and enhancing their shopping experiences. This role allowed her to develop skills in marketing and customer engagement.
Background in Automotive Industry
Tatjana Heinrich has significant experience in the automotive sector, having worked at Schreiner & Wöllenstein GmbH & Co. KG as a Neuwagendisponentin for Mercedes-Benz from 2004 to 2011. Her seven years in Landshut-Ergolding involved managing new vehicle inventories and customer relations. Additionally, she completed a six-month internship at AUDI AG in 2019, focusing on digital production control.
Educational Qualifications
Tatjana Heinrich studied at Technische Hochschule Ingolstadt, where she earned a Bachelor of Arts in Digital Business from 2016 to 2020. Following her undergraduate studies, she pursued a Master of Arts in Marketing, Vertrieb, Medien, completing the program from 2020 to 2022. Currently, she is a Master's student at the same institution, furthering her expertise in marketing and media.
Experience in Quality Assessment
From 2017 to 2019, Tatjana Heinrich worked as a Quality Rater at Cliqz GmbH in München und Umgebung, Deutschland. In this role, she was involved in evaluating and improving the quality of search results, which contributed to her analytical skills and understanding of digital content quality.