Vanessa Dappa
About Vanessa Dappa
Vanessa Dappa is a Specialist in Loyalty Program Management at MediaMarktSaturn, where she has worked since 2020. She has previous experience in marketing roles at REDBLUE Marketing GmbH, PAYBACK, and BMW Group, and holds a Bachelor of Science in Business Administration with a focus on Marketing from Georg-August-Universität Göttingen.
Work at MediaMarktSaturn
Vanessa Dappa has been employed at MediaMarktSaturn since 2020, where she serves as a Specialist in Loyalty Program Management. In this role, she focuses on developing and managing loyalty initiatives aimed at enhancing customer engagement and retention. Her work contributes to the strategic goals of the organization, ensuring that loyalty programs align with customer expectations and market trends.
Previous Experience at REDBLUE Marketing GmbH
Prior to her current position, Vanessa Dappa worked at REDBLUE Marketing GmbH as a Junior Account Manager from 2018 to 2020. During her two years in this role, she was involved in managing client accounts and supporting marketing strategies. This experience provided her with a solid foundation in account management and client relations within the marketing sector.
Internship Experience at PAYBACK
Vanessa Dappa gained early experience in marketing as a Praktikantin in Direct Marketing at PAYBACK from 2016 to 2017. This internship lasted for five months and allowed her to understand direct marketing strategies and customer engagement tactics within a large loyalty program framework.
Internship at BMW Group
In 2018, Vanessa Dappa completed a five-month internship in Campaign Marketing for MINI at BMW Group. This role involved assisting in the development and execution of marketing campaigns, providing her with insights into the automotive industry's marketing practices and brand management.
Education in Business Administration
Vanessa Dappa studied at Georg-August-Universität Göttingen, where she pursued a Bachelor of Science in Business Administration with a focus on Marketing. She completed her degree from 2014 to 2018, equipping her with essential knowledge and skills in marketing principles, consumer behavior, and strategic management.