Victoria Franke
About Victoria Franke
Victoria Franke is a Department Manager of CRM Direct Marketing at MediaMarktSaturn, where she has worked since 2019. She has extensive experience in CRM and marketing roles across various companies, including L'Oréal and American Express Group.
Current Role at MediaMarktSaturn
Victoria Franke currently serves as the Department Manager for CRM Direct Marketing at MediaMarktSaturn, a position she has held since 2019. In this role, she is responsible for overseeing direct marketing strategies and customer relationship management initiatives. Her work focuses on enhancing customer engagement and optimizing marketing campaigns to drive business growth. Victoria also manages the CRM Campaigns & Customer Insights department, which she has led since 2018.
Previous Experience at MediaMarktSaturn
Victoria Franke has a history of working at MediaMarktSaturn, where she held multiple roles. She served as Manager CRM and Assistant to the Management for nine months in 2016. Following this, she was the Team Lead for CRM Customer Insights from 2016 to 2018. Her experiences at MediaMarktSaturn have contributed to her expertise in customer relationship management and marketing strategies.
Professional Background in CRM and Marketing
Victoria has extensive experience in customer relationship management and marketing across various organizations. She worked as a Consultant at emnos GmbH, part of the American Express Group, from 2011 to 2012. She also held the position of Key Account Manager at PAYBACK GmbH from 2012 to 2013 and served as Senior Manager for CRM & Analytics at L'Oréal from 2014 to 2015. Additionally, she was a Project Manager for Customer Development at OBI Group Holding from 2013 to 2014.
Educational Background
Victoria Franke holds a Master of Science (M.Sc.) in Strategic Marketing from Maastricht University School of Business and Economics, which she completed in 2008. She also earned a Bachelor of Science (B.Sc.) in International Business from the same institution, graduating in 2007. Earlier, she studied Marketing at Universidad Complutense de Madrid in 2006. Her educational background has equipped her with a strong foundation in marketing principles and strategies.
Lecturer Role at International School of Management
Since 2015, Victoria Franke has been a Lecturer at the International School of Management in Germany. In this capacity, she teaches courses related to CRM and marketing, sharing her industry knowledge and practical experience with students. Her role as an educator complements her professional work in CRM and marketing, allowing her to influence the next generation of marketing professionals.